On November 25-26, 2024, Esteban Barrachina Martínez, CEO
and Founder of Integra Agriculture & Technology, participated as a
distinguished speaker at the 28th World Investment Conference (WIC), hosted by
WAIPA at the Fairmont Hotel in Riyadh, Saudi Arabia. The event brought together
over 2,000 leaders from 130 countries to discuss the critical theme of “Harnessing
Digital Transformation and Sustainable Growth.”
As part of the conference’s agenda, Esteban contributed to
the panel discussion titled “Sowing the Seeds of Collaboration: Leveraging
Public-Private Partnerships for Agricultural Innovation and Sustainability.”
His session focused on the transformative role that public-private partnerships
can play in reshaping agricultural systems worldwide. Barrachina drew on his
extensive experience in advancing agricultural innovation and technology,
stressing the importance of collaboration between governments and the private
sector to tackle global challenges, such as food security, climate change, and
sustainable farming practices.
In his remarks, Esteban emphasized how integrating
technological solutions, such as precision agriculture and AI-driven analytics,
can revolutionize food production systems while reducing environmental impact.
His insights resonated deeply with the audience, further positioning Integra as
a leader in advancing sustainable agricultural practices.
Throughout the two-day event, discussions ranged from
sustainable investment strategies to the role of emerging markets in global
economic shifts. The conference highlighted Saudi Arabia’s Vision 2030 and its
emphasis on economic diversification, which aligns with Integra’s goals of
fostering innovation and contributing to the sustainable growth of global
agriculture.
Key Moments from the Conference:
- Networking
Opportunities: The conference also provided a platform for high-level
networking, with attendees including key policymakers, thought leaders,
and innovators from across various industries.
- Gala
Dinner at Diriyah: On the evening of November 25, participants
gathered for a memorable gala dinner in Diriyah, an area rich in history
and culture, which set the stage for meaningful connections and
discussions.
- Vision
2030: H.E. Khalid A. Al-Falih, Saudi Arabia’s Minister of Investment,
delivered a keynote address that highlighted the country’s economic
transformation under Vision 2030. He underscored the importance of foreign
direct investment (FDI) in driving the country’s diversification strategy,
a vision that aligns with Integra’s focus on innovation and sustainability
in agriculture.
Acknowledgments and Gratitude:
Integra Agriculture & Technology would like to extend its heartfelt thanks
to WAIPA for organizing such a significant event, and to Mohammed Alohaly, the
moderator of Barrachina’s panel, for guiding the discussion. We would also like
to thank fellow panelists Abdullah Albader and Peter R. Ramsaroop for their
valuable contributions to the dialogue.
A special note of appreciation is extended to Ismail
Ersahin, CEO of WAIPA, for his expert moderation throughout the conference,
ensuring productive and insightful discussions. Finally, we thank H.E. Khalid
A. Al-Falih for his visionary leadership and all the attendees who contributed
to making the event a successful platform for collaboration and
knowledge-sharing.
Integra Agriculture & Technology remains committed to
driving innovation, fostering partnerships, and shaping a more sustainable
future for the global agricultural sector. The participation in the 28th WIC
serves as another testament to the company’s ongoing efforts to address the
world’s most pressing agricultural challenges through technology and
sustainable practices.